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阿里豪掷224亿港元入股,大润发母公司股价不涨反跌

来源: 南方日报网络版     时间: 2018年11月21日 15:55:25
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(原)(标)(题)(:阿)(里)(豪)(掷)(224亿)(港)(元)(入)(股)(,大)(润)(发)(母)(公)(司)(股)(价)(不)(涨)(反)(跌)(
电)(商)(巨)(头)(进)(军)(线)(下)(实)(体)(、抢)(滩)(新)(零)(售)(的)(战)(争)(,再)(一)(次)(由)(阿)(里)(吹)(响)(了)(进)(攻)(的)(号)(角)(。
11月)(20日)(,阿)(里)(巴)(巴)(官)(微)(发)(出)(高)(调)(告)(白)(:“缘)(分)(天)(注)(定)(!”
对)(象)(是)(拥)(有)(大)(润)(发)(、欧)(尚)(两)(大)(品)(牌)(的)(高)(鑫)(零)(售)(。
根)(据)(高)(鑫)(零)(售)(公)(告)(,阿)(里)(巴)(巴)(集)(团)(将)(投)(入)(约)(224亿)(港)(元)(,直)(接)(和)(间)(接)(持)(有)(高)(鑫)(零)(售)(36.16%的)(股)(份)(。
不)(过)(,与)(其)(他)(阿)(里)(巴)(巴)(概)(念)(股)(不)(同)(,阿)(里)(巴)(巴)(的)(入)(股)(并)(没)(有)(让)(高)(鑫)(零)(售)(股)(价)(飘)(红)(,11月)(20日)(收)(盘)(,高)(鑫)(零)(售)(港)(股)(股)(价)(反)(而)(跌)(了)(4.07%。
阿)(里)(巴)(巴)(为)(什)(么)(选)(中)(了)(业)(绩)(并)(不)(漂)(亮)(的)(高)(鑫)(零)(售)(,高)(鑫)(零)(售)(股)(价)(不)(涨)(反)(跌)(,又)(内)(藏)(怎)(样)(的)(玄)(机)(?
1
传)(统)(零)(售)(巨)(头)(的)(折)(腰)(
作)(为)(传)(统)(零)(售)(巨)(头)(之)(一)(,高)(鑫)(零)(售)(近)(年)(来)(销)(售)(业)(绩)(并)(不)(理)(想)(。安)(信)(国)(际)(研)(报)(指)(出)(,高)(鑫)(零)(售)(近)(几)(年)(的)(业)(绩)(增)(长)(主)(要)(来)(源)(于)(新)(开)(卖)(场)(门)(店)(,而)(已)(开)(门)(店)(的)(业)(绩)(为)(负)(增)(长)(。
财)(报)(数)(据)(显)(示)(,高)(鑫)(零)(售)(的)(同)(店)(销)(售)(额)(近)(两)(年)(一)(直)(处)(于)(下)(滑)(状)(态)(,2015年)(同)(店)(销)(售)(额)(下)(降)(3.6%,2016年)(有)(所)(改)(善)(,但)(仍)(同)(比)(下)(降)(0.34%。
业)(内)(人)(士)(分)(析)(指)(出)(,阿)(里)(巴)(巴)(此)(次)(入)(股)(高)(鑫)(零)(售)(意)(味)(着)(以)(大)(润)(发)(、欧)(尚)(为)(代)(表)(的)(最)(大)(商)(超)(卖)(场)(全)(面)(拥)(抱)(新)(零)(售)(。
据)(了)(解)(,在)(传)(统)(零)(售)(不)(景)(气)(的)(大)(背)(景)(下)(,高)(鑫)(零)(售)(也)(在)(不)(断)(开)(展)(新)(型)(业)(态)(布)(局)(:除)(飞)(牛)(网)(O2O和)(B2B业)(务)(外)(,上)(线)(“急)(速)(达)(”主)(打)(生)(鲜)(产)(品)(上)(门)(配)(送)(、一)(线)(城)(市)(布)(局)(高)(端)(精)(品)(超)(市)(,以)(及)(试)(水)(无)(人)(便)(利)(店)(等)(。
中)(国)(电)(子)(商)(务)(研)(究)(中)(心)(网)(络)(零)(售)(部)(分)(析)(师)(余)(思)(敏)(对)(记)(者)(表)(示)(,加)(入)(阿)(里)(新)(零)(售)(,意)(味)(着)(大)(润)(发)(可)(以)(借)(助)(阿)(里)(巴)(巴)(成)(熟)(的)(线)(上)(资)(源)(,发)(展)(自)(身)(的)(线)(上)(业)(务)(,推)(进)(大)(润)(发)(门)(店)(数)(字)(化)(,并)(将)(新)(零)(售)(解)(决)(方)(案)(应)(用)(于)(大)(润)(发)(门)(店)(。
2
为)(盒)(马)(鲜)(生)(做)(嫁)(衣)(
虽)(然)(是)(刚)(刚)(携)(手)(,但)(高)(鑫)(零)(售)(和)(阿)(里)(巴)(巴)(在)(行)(动)(上)(早)(已)(是)(“合)(作)(无)(间)(”。在)(高)(鑫)(零)(售)(不)(断)(开)(展)(新)(型)(业)(态)(的)(时)(候)(,阿)(里)(巴)(巴)(也)(在)(与)(多)(家)(线)(下)(商)(超)(达)(成)(战)(略)(合)(作)(,如)(百)(联)(集)(团)(、三)(江)(购)(物)(、新)(华)(都)(等)(。
但)(业)(内)(人)(士)(指)(出)(,此)(前)(阿)(里)(巴)(巴)(战)(略)(入)(股)(的)(企)(业)(多)(具)(有)(地)(区)(局)(限)(性)(,而)(此)(次)(入)(股)(的)(高)(鑫)(零)(售)(旗)(下)(所)(拥)(有)(的)(大)(润)(发)(、欧)(尚)(两)(大)(品)(牌)(,却)(在)(全)(国)(29个)(省)(市)(运)(营)(着)(446家)(大)(卖)(场)(。也)(就)(是)(说)(,高)(鑫)(零)(售)(对)(于)(完)(善)(阿)(里)(巴)(巴)(线)(下)(体)(系)(仍)(具)(有)(较)(大)(意)(义)(。
余)(思)(敏)(对)(《国)(际)(金)(融)(报)(》记)(者)(表)(示)(,阿)(里)(的)(线)(下)(体)(系)(到)(目)(前)(仍)(未)(完)(善)(,而)(高)(鑫)(零)(售)(拥)(有)(大)(量)(卖)(场)(,具)(备)(完)(整)(的)(线)(下)(体)(系)(,阿)(里)(通)(过)(入)(股)(,可)(迅)(速)(实)(现)(其)(新)(零)(售)(战)(略)(线)(下)(部)(分)(的)(部)(署)(。
值)(得)(注)(意)(的)(是)(,外)(界)(普)(遍)(分)(析)(认)(为)(,阿)(里)(巴)(巴)(与)(大)(润)(发)(最)(重)(要)(的)(一)(个)(合)(作)(项)(目)(将)(会)(是)(盒)(马)(鲜)(生)(。
对)(于)(此)(次)(入)(股)(高)(鑫)(零)(售)(的)(影)(响)(,盒)(马)(鲜)(生)(方)(面)(对)(记)(者)(表)(示)(“不)(便)(置)(评)(。”然)(而)(业)(内)(人)(士)(认)(为)(,这)(对)(于)(盒)(马)(鲜)(生)(来)(说)(,是)(一)(笔)(“稳)(赚)(不)(赔)(”的)(生)(意)(。
作)(为)(阿)(里)(巴)(巴)(新)(零)(售)(战)(略)(中)(极)(具)(野)(心)(的)(一)(个)(板)(块)(,盒)(马)(鲜)(生)(若)(想)(在)(全)(国)(范)(围)(内)(进)(一)(步)(拓)(展)(布)(局)(,尚)(缺)(乏)(两)(个)(关)(键)(因)(素)(——地)(产)(物)(业)(资)(源)(以)(及)(供)(应)(链)(资)(源)(。
盒)(马)(鲜)(生)(自)(成)(立)(之)(初)(就)(表)(示)(,辐)(射)(范)(围)(为)(3公)(里)(以)(内)(的)(住)(户)(,旨)(在)(实)(现)(3公)(里)(内)(免)(费)(配)(送)(,30分)(钟)(送)(达)(。在)(选)(址)(方)(面)(,盒)(马)(鲜)(生)(表)(示)(,主)(要)(以)(周)(边)(支)(付)(宝)(的)(活)(跃)(用)(户)(以)(及)(用)(户)(购)(买)(力)(决)(定)(的)(。然)(而)(,现)(实)(却)(是)(,科)(学)(的)(选)(址)(让)(盒)(马)(鲜)(生)(落)(入)(尴)(尬)(的)(境)(地)(,大)(数)(据)(“看)(好)(”的)(店)(址)(,很)(多)(其)(实)(已)(有)(主)(。
而)(高)(鑫)(零)(售)(丰)(富)(的)(地)(产)(物)(业)(资)(源)(,对)(于)(盒)(马)(鲜)(生)(来)(说)(,就)(是)(一)(笔)(可)(观)(的)(财)(富)(。在)(余)(思)(敏)(看)(来)(,高)(鑫)(零)(售)(拥)(有)(较)(为)(强)(大)(的)(物)(业)(地)(产)(储)(备)(,可)(以)(为)(盒)(马)(鲜)(生)(的)(市)(场)(拓)(展)(计)(划)(提)(供)(帮)(助)(。
数)(据)(显)(示)(,截)(至)(2017年)(9月)(30日)(,高)(鑫)(零)(售)(目)(前)(在)(全)(国)(29个)(省)(市)(运)(营)(着)(446家)(大)(卖)(场)(,总)(运)(营)(面)(积)(超)(过)(1200万)(平)(方)(米)(。同)(时)(,据)(2017年)(中)(报)(披)(露)(,高)(鑫)(零)(售)(的)(门)(店)(约)(8%位)(于)(一)(线)(城)(市)(,17%位)(于)(二)(线)(城)(市)(,45%位)(于)(三)(线)(城)(市)(,22%位)(于)(四)(线)(城)(市)(。8%位)(于)(五)(线)(城)(市)(。换)(句)(话)(说)(,高)(鑫)(零)(售)(的)(门)(店)(多)(集)(中)(于)(三)(四)(线)(城)(市)(,同)(样)(符)(合)(盒)(马)(鲜)(生)(试)(图)(向)(三)(四)(线)(城)(市)(扩)(张)(的)(战)(略)(意)(图)(。
与)(此)(同)(时)(,余)(思)(敏)(指)(出)(,除)(了)(地)(产)(物)(业)(资)(源)(,高)(鑫)(零)(售)(还)(能)(为)(盒)(马)(生)(鲜)(乃)(至)(整)(个)(阿)(里)(巴)(巴)(线)(下)(体)(系)(解)(决)(两)(大)(问)(题)(:一)(是)(降)(低)(了)(改)(造)(门)(店)(所)(需)(投)(资)(,二)(是)(保)(障)(了)(强)(大)(的)(线)(下)(供)(应)(链)(渠)(道)(及)(物)(流)(仓)(储)(设)(施)(。
3
低)(价)(要)(约)(惹)(的)(祸)(
值)(得)(一)(提)(的)(是)(,此)(前)(与)(阿)(里)(巴)(巴)(新)(零)(售)(相)(关)(的)(收)(购)(、入)(股)(,总)(是)(能)(够)(引)(起)(市)(场)(的)(广)(泛)(关)(注)(,股)(价)(也)(会)(有)(所)(表)(现)(。
2016年)(11月)(,杭)(州)(阿)(里)(巴)(巴)(泽)(泰)((阿)(里)(集)(团)(子)(公)(司)()以)(21.5亿)(元)(的)(价)(格)(收)(购)(三)(江)(购)(物)(32%的)(股)(份)(。受)(此)(消)(息)(影)(响)(,三)(江)(购)(物)(复)(牌)(后)(连)(续)(收)(获)(6个)(一)(字)(涨)(停)(板)(,后)(续)(整)(体)(涨)(幅)(高)(达)(315.43%。
今)(年)(9月)(,新)(华)(都)(公)(告)(称)(,阿)(里)(巴)(巴)(以)(5.48亿)(元)(的)(价)(格)(购)(入)(新)(华)(都)(10%的)(股)(权)(,同)(时)(二)(者)(将)(成)(立)(新)(盒)(网)(络)(公)(司)(,拟)(合)(作)(布)(局)(新)(零)(售)(。复)(牌)(后)(,新)(华)(都)(连)(续)(7个)(交)(易)(日)(涨)(停)(。
然)(而)(,高)(鑫)(零)(售)(的)(表)(现)(却)(出)(人)(意)(料)(。
高)(鑫)(零)(售)(今)(早)(复)(牌)(,股)(价)(高)(开)(6.51%,但)(开)(盘)(后)(迅)(速)(跳)(水)(,跌)(幅)(一)(度)(高)(达)(12.55%,此)(时)(距)(开)(盘)(仅)(15分)(钟)(,成)(交)(金)(额)(高)(达)(3.41亿)(元)(。随)(后)(股)(价)(虽)(然)(回)(升)(,但)(截)(至)(收)(盘)(跌)(幅)(仍)(达)(4.07%。
同)(样)(是)(阿)(里)(巴)(巴)(集)(团)(布)(局)(新)(零)(售)(、进)(军)(线)(下)(实)(体)(的)(重)(要)(举)(措)(,为)(何)(高)(鑫)(零)(售)(未)(能)(复)(制)(三)(江)(购)(物)(和)(新)(华)(都)(的)(股)(价)(走)(势)(?
值)(得)(注)(意)(的)(是)(,此)(次)(公)(布)(的)(要)(约)(收)(购)(价)(格)(为)(每)(股)(6.5港)(元)(,而)(当)(时)(高)(鑫)(零)(售)(的)(市)(场)(价)(为)(8.6港)(元)(,有)(24.5%的)(折)(价)(。在)(券)(商)(人)(士)(看)(来)(,由)(于)(要)(约)(收)(购)(的)(价)(格)(远)(远)(低)(于)(市)(价)(,市)(场)(担)(心)(对)(后)(期)(股)(价)(造)(成)(不)(利)(影)(响)(,资)(金)(因)(此)(仓)(皇)(出)(逃)(。
记)(者)(沈)(玉)(洁)(返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
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